Our team will evaluate your business’ digital presence and provide a comprehensive marketing snapshot report with our findings and recommendations…absolutely free.
“Information is power and this marketing snapshot report will give you the power to win more customers. Get a grade on each stage of your digital buyer journey and learn where and how to make improvements in each. Small changes can have a big impact."
Brian McGuire
Founder
Your marketing snapshot report will be the result of an individual evaluation of your digital presence across several factors and sent to you in about 24 hours. It will include recommendations to improve your online presence as well.
Buying behavior has changed. 94% of consumers start their buying journey online before visiting a physical location. You need to win at every stage of the online buying journey or you risk sending your potential customers to competitors who are easier to find, have more reviews, and have an optimized website.
The first step in the Customer Journey concerns what your client can do to increase their audience within their local market. At this step, we recommend that you maintain an active presence and connect with their current and potential audiences on social media.
Potential customers may be aware of a business, but if they can’t find consistent and accurate information about that business online, they’re less likely to become customers. This step recommends that you keep track of your online listings and business information, like hours of operation, address, and contact information, and ensure that the information is up to date wherever it’s found.
Potential customers frequently use online reviews to guide their purchase decisions, particularly when deciding among competing businesses. This step recommends that you monitor and respond to reviews frequently in order to rank above your competitors in online search and improve your ratings online.
Having an informative and up-to-date website is crucial for helping customers find local businesses and learn more about their products and services. When people can easily find, contact, and buy from a business online, they’re far more likely to become customers. This step recommends that you review and update your existing website to reflect your current offerings and provide relevant information to your customers.
A local business’ best advocates are its happy customers. This step recommends that you reach out to previous customers for reviews to improve your overall star rating on popular review sites and help inform the purchase decisions of other potential customers in your local market.
You Must Win At Every Step Of The Online Customer Journey Or You Risk Customers That You've Attracted Through Awareness Investments Going To A Competitor That Is Easier to Find, Appears More Trustworthy, Or Makes It Easier To Find Their Locations or Offerings Online.
of consumers used Google to evaluate local businesses in 2022
of consumers read online reviews for local businesses
of consumers used a business information directory to find information about a local business
of consumers reported finding incomplete or inaccurate information on business information directories
of consumers are 'highly' or 'fairly' likely to use a business that responds to all of its online reviews.
of consumers always' or 'regularly' read reviews when browsing for local businesses
